AS.ALEX
SCHENBERG
CREATIVE DIRECTION & CULTURAL STRATEGYLAS VEGAS. BEYOND.

BUILT TO BEREMEMBERED.

I build worlds at the intersection of music, luxury and live experience.

ALEX SCHENBERG
WYNN NIGHTLIFE
SELECTED WORK
01 / SELECTED WORK

FILMS.
COLLABORATIONS.
EXPERIENCES.

Ideas brought to life across music, luxury and culture.

MORE SELECTED WORK / 03–09
03Wynn × MalbonFASHION / FORMULA 1
Malbon Racing jacket from the Wynn Nightlife Formula 1 collaboration
NIGHTLIFE. MOTORSPORT. CULTURE.

A limited-edition Formula 1 collaboration with Malbon Golf, bringing nightlife, motorsport and contemporary golf culture into a piece people could take beyond the weekend.

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04HUGEL / TwentyOneMUSIC / LIVE EXPERIENCE
HUGEL TwentyOne listening event on the Wynn golf course
AN UNEXPECTED STAGE.

An intimate album listening experience on the Wynn golf course. Music, atmosphere and destination came together in a setting that made the event feel like its own world.

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05Wynn × Hubble StudiosBRAND COLLABORATION
Wynn Nightlife and Hubble Studios collection photographed at Wynn
A CAMPAIGN YOU CAN WEAR.

An apparel collaboration that carried Wynn Nightlife’s campaign identity beyond the venue. Built with Hubble Studios to give the brand a life in everyday culture.

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06Wynn Nightlife 2025CAMPAIGN / RESIDENCY LAUNCH
Wynn Nightlife 2025 residency campaign collage
CHARLOTTE RUTHERFORD / 2025 BRAND CAMPAIGN

A campaign system built across XS and Encore Beach Club, with artist worlds, billboards and residency identities designed to feel like a shared cultural universe.

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07Wynn Nightlife YouTube LaunchDIGITAL MEDIA / MUSIC
Wynn Nightlife multi-camera residency set
THE NIGHT, EXTENDED.

A multi-camera YouTube platform that carried Wynn Nightlife’s live experience into a global digital channel.

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08Mau P / ArchitectFILM / ARTIST CAMPAIGN
Mau P in the Architect campaign film
THE IDEA TAKES SHAPE.

A cinematic artist film built around Mau P and the Architect idea.

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09Tyga / Wynn NightlifeFILM / ARTIST CAMPAIGN
Tyga in a Wynn Nightlife campaign film
THE NIGHT HAS A NEW CHARACTER.

A cinematic Wynn Nightlife film starring Tyga.

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02 / THE POINT OF VIEWSTORY FIRST. FEELING ALWAYS.
Alex Schenberg
ALEX SCHENBERGLAS VEGAS, NV

The best work doesn’t just tell a story.
It pulls you into one.

I work across music, culture and live entertainment, bringing artists, brands and audiences together through campaigns, collaborations and experiences.

From the first idea to the final execution, every detail should feel connected.

01Creative direction & storytelling
02Cultural strategy & positioning
03ARTIST CAMPAIGNS & BRANDED ENTERTAINMENT
04BRAND PARTNERSHIPS & LIVE EXPERIENCES
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03 / RECOGNITION
5Telly
Awards.
2 GOLD / 1 SILVER / 2 BRONZE

The Year of Excess.
Award-winning branded entertainment.

View award recognition

The Year of Excess