← SELECTED WORK02 / XS LAS VEGAS
SUNDAY.
IN A NEW LIGHT.
A new stage for Sunday.
A cinematic way to introduce it.
- Brand
- XS Las Vegas
- Campaign
- XS MainStage
- Featuring
- Aaron Paul
- Format
- Cinematic launch film
Give Sunday
headline energy.
XS MainStage needed an introduction with the presence of a cultural event. The creative approach was to build anticipation through cinematic storytelling, giving Sunday night a distinct identity within Las Vegas nightlife.
The feeling of a film premiere.
The promise of a different night.
A familiar face.
A new invitation.
Starring Aaron Paul, the launch film introduced XS MainStage through a recognizable screen presence and a world built around anticipation.
The campaign applied the language of cinema to a nightlife launch, creating a story around the experience before the audience arrived.